Altman Dedicated Direct has helped clients double response rates and customer retention build product lines worth millions of dollars in new revenue translate traditional catalog and direct mail businesses for profitable new TV and Internet media return mature products to top-seller status. And while results have often been spectacular, we're committed to client confidentiality. So while we can't offer specifics, we can show you our clients and the types of projects we've done for them.
DRTV Marketers
Amazing Goods LLC -- Evaluation and recommendations for infomercial
offer development, inbound telemarketing strategy, continuity development,
and backend marketing promotions for exercise product.
Global Response LLC -- Consultation and advice on inbound telemarketing
strategy and implementation for video product line.
Guthy-Renker Corp. -- Analyzed and profiled database of buyers
for video product line.
Hawthorne Direct Inc. -- Evaluate and advise on potential strategic
acquisition/investment opportunity.
Integrity Global Marketing – Marketing strategy and tactical
planning, offer development consultation for continuity, catalog and web
marketing for cosmetic/beauty brand.
ProStrong Inc. -- Evaluation and recommendations for creative
execution, offers and inbound telemarketing strategy including inbound
script and offer development for infomercial promotions for cosmetic/beauty
brand.
Slendertone -- Marketing operations and fulfillment strategy, planning and implementation oversight, offer development and analysis, email campaign development and management.
StoneDine/BDU LLC. -- Direct-to-consumer campaign planning and management for high-end cookware marketer: DRTV, eCommerce, telemarketing oversight, email marketing, offer development and testing, etc.
ECommerce/ECatalog/Catalog
CanDo Inc. -- Strategy, budget and tactical plan, and implementation
oversight for development of consumer catalog for mobility product brand.
Pool Gear Plus – Development, planning and project implementation
oversight for catalog promotions for consumer swimming pool supplies brand.
Spiegel – Development, tactical recommendations, and project
implementation oversight for catalog promotions for major women’s
apparel brand.
Verilux Inc. – Marketing strategy, merchandising plan, list selection, creative and print production guidance for launch consumer direct response catalog; oversight of marketing database consolidation and development for consumer lighting brand.
EXP.Com -- Consultation on e-mail campaign strategy and development
of e-mail list and test plan.
FamilyCow.com -- Consultation on space ad and web strategy and
creative execution.
Reflect.com -- Consultation and recommendations for auto-replenishment
continuity program including marketing strategy, enrollment process, web
interface, and recommended promotion techniques and approaches for cosmetic/beauty
brand.
UltraWellness-- Planning and tactical recommendations for direct marketing of meal plan program
Start-Ups/New to Direct Marketing
Fairview Productions Inc -– Market Research and development
of marketing budgets and projections for new video product seeking investment
funding.
L2K – Market research and development of detailed product
launch plans and sales projections for new-to-market sporting goods firm
seeking investment financing.
Nicklaus Golf Equipment Co. -- Database planning and integration,
direct marketing planning, budgets and projections.
The Peck Company -- Assessment and evaluation of consumer continuity
product concept including marketing viability and profit projections,
potential strategic alliances and competitive landscape.
Accusport -- Consulting for direct mail and email to golf fitting and automated swing analysis technology firm.
BeHome -- Project management and analysis for DR Radio launch of web based home security systems.
Sleep Innovations -- Project management of short from DRTV for memory foam support pillow.
VioLight -- Project management and analysis of long form DRTV program for UV light toothbrush sanitizer.
Direct Marketing Services
Advantage Line Inc. -- Marketing strategy, tactical plan, and
project oversight of all aspects of web site development (look and feel,
content, etc.).
Imagitas – Marketing strategy, tactical plan and implementation
oversight for direct-to-consumer market test.
Media Magnets Inc. -- Development and oversight of catalog and
publisher instant win games; analysis and evaluation of supermarket instant
win games, strategy and development of web site.
The Dialogue Company Inc. -- Concept and strategic direction, project
design and editorial development of e-newsletters; support and advice
on list rental management.
Foreign DR Marketers
Brand Developers LTD. -- Built US business for New Zealand DR marketer from initial tests to multi-million dollars US sales. Assisted with sale of US Brand when client decided to limit US exposure due to strategic focus on home country.
HiLife Health & Beauty PTY -- Ongoing consultation on Australian direct response continuity marketing and marketing operations.
Linpharma/Weber & Weber -- Strategy, planning and execution oversight for US direct marketing to medical practitioners and consumers.
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