The Details: What We Can do to help your firm

Strategy and Assessment
Merchandising and Product Development
Promotion Planning and Execution
Organizational Effectiveness
Customer Relationship Management/Database
Analysis and Testing

Strategy and Assessment

  • Assess and Identify New Business or Business Expansion Market Viability
  • Evaluation of Existing Business Strategies for Untapped Direct Markets and Revenue Sources
  • Competitive Analyses
  • Detailed Marketing Plans to Support New Business Launch Funding
  • Direct Marketing and Web Launch Strategy and Planning

Merchandising and Product Development

  • Merchandising Development Strategy and Planning
  • New Product Development
  • Product Sourcing
  • Product Licensing
  • Catalog and Web Merchandise Planning
  • Inventory Management - Purchasing and Liquidation Strategy and Planning
  • Brand Identity Programs

Promotion Planning and Execution

  • Customer Acquisition and Retention Promotion Planning and Execution
  • Offer Design and Construction: Pricing, Terms, Premiums, Upsells, Cross-Sells
  • Media Expansion and Integration: Catalog, TV, E-mail, E-commerce, Telemarketing, Print, Card Decks, Radio, Inserts
  • Continuity and Loyalty Program Evaluation, Planning and Execution
  • Outsource Vendor Evaluation and Recommendation: Creative, Print, Media, Etc.

Customer Relationship Management/Database

  • Database Segmentation and Target Marketing Plans
  • Customer Retention and Reactivation Strategy
  • Contact Management Strategy, Planning and Integration: Direct Mail, Telemarketing and E-mail
  • Catalog/Direct Mail and E-Mail Circulation Planning

Analysis and Testing

  • Test Planning and Design
  • Promotion Campaign Analysis
  • Detailed Catalog and Web Merchandise Analyses
  • Lifetime Value Analysis
  • Price Point Analysis


  • Deferred and Installment Billing Planning and Implementation
  • Packaging and Fulfillment: Collateral Material Evaluation and Redesign
  • Customer Service Process and Procedure Evaluation
  • Vendor Evaluation and Recommendation

Organizational Effectiveness

  • Evaluation of Marketing and Merchandizing Organization and Staffing
  • Evaluation for Restructuring Due to Management Change or other Reorganization
  • Analysis of Marketing and Merchandizing Processes and Workflow
  • Recruiting Assistance
(click here to see examples of the clients we've worked with and what we've done for them)

"...develop a plan that will be well thought out and carefully administered."

Glen Greissinger, President, The Dialogue Company
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