Web Sites to Save You Time and Money
Direct Marketing Related Web Sites/eNewsletters
Web Sites and Information
to Save You Time and Money
How to Hire a Management Consultant and Get the Results You Expect
Never hired a management consultant before? Want to make sure you get
the right one and end up with the results that meet your firm’s
goals and objectives? Whether or not you hire Altman Dedicated Direct,
we recommend you take a look at this truly helpful resource published
by the Institute of Management Consultants Click
here to view, print or download.
The DMA offers a great resource at
http://www.the-dma.org/privacy/privacypolicygenerator.shtml Just answer
and check off the questions, and the DMA will provide you with text or
HTML out put. We recommend you review it for grammar and clarity, but
it provides a great start.
Preliminary Trademark Research
Thinking about a new brand name but not sure if it’s already taken?
Start your search at http://www.uspto.gov/main/trademarks.htm
to not waste time and money with lawyers searching out names you
can easily eliminate.
Financial Data and Filings for Public Corporations
Lots of info from the SEC on your competitors or potential business partners
or vendors assuming they are publicly held. http://www.edgar-online.com/
Weights and Measures Conversion
Calendar of World Holidays
An incredible wealth of information on last year, this year and next year's
holidays. Want to find out what date Chanukah falls on so you know when
to cut off rush delivery? Need to find out what day of the week Valentine's
day is on next year to send out your email promotion in time? Sorted by
country or religion or day of the year, every holiday imaginable is there.
The Direct Marketing Association – The DMA is involved in
every aspect of direct marketing from lobbying congress to convincing
the public that shopping by mail, phone and web is a good thing. They
offer lots of research, training and networking opportunities including
seminars, conferences, industry data and statistics, and much more. In
addition, their supplier listing allows you to search for just the right
email fulfillment form or lettershop. http://www.the-dma.org/
Regional Direct Marketing Associations – Network and learn
from direct marketers near to you. Some are official chapter of The National
DMA, others are independent.
Atlanta Regional Chapter
Dallas/Fr. Worth Chapter http://www.the-dma.org/chapters/dallasfortworthchapter.shtml
Mid-America Direct Marketing Association http://www.madma.org/
New England Direct Marketing Association
New York http://www.dmcny.org/
Northern California Chapter http://www.the-dma.org/chapters/nocalchapter.shtml
Philadelphia Direct Marketing Association
Seattle Chapter http://www.the-dma.org/chapters/seattlechapter.shtml
Southern California Chapter http://www.the-dma.org/chapters/socalchapter.shtml
Southern Ohio Chapter http://www.the-dma.org/chapters/southernohiochapter.shtml
Washington DC http://www.dmaw.org/
NRF – The National Retail Federation – the largest
trade association for retailers. Catalogers and eCommerce marketers find
this organization and the insights gained from their annual conference
provide great support for their merchandising efforts.
NEMOA - -The New England Mail Order Association – A fabulous
organization for catalogers and definitely not confined to member in New
England! Their semi-annual conferences are very reasonably priced and
offer both networking and great learning benefits. http://www.nemoa.org/
The Electronic Retailing Organization – THE trade organization
for infomercial and DRTV marketers. They also devote some of their effort
to insights regarding electronic direct marketing on the web. Two conference
each year, and a very politically connected leadership group. They also
offer industry facts and figures, and offer a weekly newsletter to keep
you up on the latest in the world or electronic retailing. http://www.retailing.org/
Catalog Age The latest in catalog statistics, insights and news
each month. Also offer a free weekly eNewsletter
Catalog Success Practical advice and tips for catalog marketers,
along with enjoyable and helpful case studies. http://www.CatalogSuccess.com/
Direct – Insights into the world of direct marketing each
month – from banking to continuity marketing to non-profits and
everyone else in between. Also offer Direct Newsline, a free daily eNewsletter
with the latest in the world of direct marketing http://www.directmag.com/
DM News – Weekly publication that keeps us all abreast of
the latest in the direct response marketing world regardless whether you
are a publisher, a cataloger, or an infomercial marketer. Also offer several
eNewsletters to keep you up to date on the latest impacting direct marketers.
Electronic Retailer, This publication is put out by the Electronic
Retailing Association and offers both strategic and tactical advice, insights
on federal regulations, and other valuable insights and advice for DRTV,
internet and radio marketers. http://www.ElectronicRetailerMag.com
Internet Retailer Monthly tips and insights for those who sell
products on the net. In depth reviews into different aspects of the business
help neophytes and experts alike. http://www.internetretailer.com/
Response Magazine This monthly publication provides case studies
and statistics of great use to infomercial marketers and others who work
in DRTV. http://www.responsemag.com/
Target Marketing Practical advise can tips for direct marketers;
case studies and hands-on advice that is eagerly awaited each month by
direct marketers looking for new ways to improve their response rates
and bottom line.
Direct Marketing Related
The web site for direct response focused law firm Hall Dickler Kent Goldstien
& Wood LLP. They also offer a weekly eNewsletter to keep you abreast
of changes in promotion and advertising related law or case rulings that
effect direct marketers.
CRM Guru http://www.CRMGuru.com/
Everything you could possibly want to know about customer relationship
management and an award-winning eNewsletter to boot.
A multitude of knowledge can be gained in their many eNewsletters for
every kind of web marketer.
Every statistic imaginable on eMarketing.
Marketing Sherpa http://www.marketingsherpa.com/
Practical know-how and great case studies in several eNewsletters available
Web Digest for Marketers http://www.WFDM.com
A great weekly eNewsletter with oodles of great referrals to other sites