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Columns for Electronic Retailer

Columns for List & Data Strategies for the Multichannel Merchant


  • Interviewed for At Your Request: Strategies for developing customized fulfillment kits, Target Marketing, July 2007, lead and inquiry fulfillment strategies
  • Interviewed for Going Solo, Multichannel Merchant, June 2007, solo direct mail program
  • Interviewed for Courting Cross-Channel Loyalty, Multichannel Merchant, February 2007, loyalty marketing
  • Interviewed for Put Your Customers to Work, Inside Direct Mail, March 2005, Viral marketing/MGM programs
  • Interviewed for Bring 'Em Back for More, Catalog Success, December 2004, loyalty marketing


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