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          "What's in it for me?" is the only question 
        that matters to prospects and customers - and you have just seconds to 
        give a compelling answer. Otherwise, they change the channel, click 
        away, or toss your catalog or direct mail into the recycle bin. Delivering 
        the right answer requires expertise on many fronts: analysis and testing, 
        product development and merchandise selection, offer development, continuity 
        planning, creative, media selection, and more.  
                        
          Altman Dedicated Direct knows how to capture 
        attention and dollars. Shari Altman, president of Altman Dedicated 
        Direct, has a proven record of creating successful teams and delivering 
        "out of the box" solutions. Just one call to Altman Dedicated Direct connects 
        you with senior direct response experts, each with more than 25 years 
        of hands-on experience in marketing and merchandising. Tapping into this 
        deep and broad expertise gives you a fast, low-risk route to new strategies 
        for improving success -- and new tactics for cutting the time, hassle 
        and cost of implementing them successfully.  
                        
      
         So when the question is, "What's in 
          it for me?" Altman Dedicated Direct makes sure the answer is: value 
          to your customer and profit for 
          your company.
       
                        
      
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