Strategy and Assessment
Merchandising and Product Development
Promotion Planning and Execution
Organizational Effectiveness
Customer Relationship Management/Database
Fulfillment
Analysis and Testing

Strategy and Assessment

• Assess and Identify New Business or Business Expansion Market Viability
• Evaluation of Existing Business Strategies for Untapped Direct Markets and Revenue Sources
• Competitive Analyses
• Detailed Marketing Plans to Support New Business Launch Funding
• Direct Marketing and Web Launch Strategy and Planning

Merchandising and Product Development

• Merchandising Development Strategy and Planning
• New Product Development
• Product Sourcing
• Product Licensing
• Catalog and Web Merchandise Planning
• Inventory Management - Purchasing and Liquidation Strategy and Planning
• Brand Identity Programs

Promotion Planning and Execution

• Customer Acquisition and Retention Promotion Planning and Execution
• Offer Design and Construction: Pricing, Terms, Premiums, Upsells, Cross-Sells
• Media Expansion and Integration: Catalog, TV, E-mail, E-commerce, Telemarketing, Print, Card Decks, Radio, Inserts
• Continuity and Loyalty Program Evaluation, Planning and Execution
• Outsource Vendor Evaluation and Recommendation: Creative, Print, Media, Etc.

Customer Relationship Management/Database

• Database Segmentation and Target Marketing Plans
• Customer Retention and Reactivation Strategy
• Contact Management Strategy, Planning and Integration: Direct Mail, Telemarketing and E-mail
• Catalog/Direct Mail and E-Mail Circulation Planning

Analysis and Testing

• Test Planning and Design
• Promotion Campaign Analysis
• Detailed Catalog and Web Merchandise Analyses
• Lifetime Value Analysis
• Price Point Analysis

Fulfillment

• Deferred and Installment Billing Planning and Implementation
• Packaging and Fulfillment: Collateral Material Evaluation and Redesign
• Customer Service Process and Procedure Evaluation
• Vendor Evaluation and Recommendation

Organizational Effectiveness

• Evaluation of Marketing and Merchandizing Organization and Staffing
• Evaluation for Restructuring Due to Management Change or other Reorganization
• Analysis of Marketing and Merchandizing Processes and Workflow
• Recruiting Assistance