Presentations

Presentations

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2007 2007 ACCM (Annual Conference for Catalogers and Multichannel Merchants) Conference Ancillary Ways for Acquiring New Customers with DRTV, DR Radio and Insert Media (panelist questions) 2006 2006 Annual DMA Conference: Retention Strategies for Continuity Marketers, Shari Altman, Altman Dedicated Direct Rockhurst University/National Seminars: Creative Direct Marketing Strategies_ 2-Day Course, Shari Altman, Altman Dedicated Direct (This is a 3.7 mb PDF file, it may take a few minutes to download.) 2006 ACCM Conference: Stirring the Multichannel Pot (Multichannel Prospecting Strategy), Shari Altman, Altman Dedicated Direct, Larry Becker, The Rimm-Kaufman Group, Michele Rick, Crutchfield Corporation.
2005 2005 DMA Conference: From Retailer to Direct Marketer: Step-by-Step, Shari Altman, Altman Dedicated Direct Retention Strategies for Continuity Marketers, Shari Altman, Altman Dedicated Direct 2005 Annual Catalog Conference: Pre-Conference Intensive: Alternative Prospecting Methods Alternative Prospecting Strategy and Summary, Shari Altman, Altman Dedicated Direct Inserts, Amy Benicewicz, The Catamount Group Mini-Catalogs, Sy Dordick, Web Direct Marketing Inc. Mini-Catalogs Case Study, Michael Goegel, BYK-Gardner Space Ads, Michele Rick, Crutchfield Gift Certificate and Partnership Programs, Jerry Schillinger, Schillinger Direct DRTV and DR Radio, Rick Petry, EuroRSCG 4D DRTV QVC; Jos. A Bank Case Study, Stephen Hamlin and Carol Snyder, QVC, Peter Zophy, Jos. A. Bank Clothiers, Inc. Ebay, Jim Magnanini, ChannelAdvisor Corporation 2005 Annual Catalog Conference: Alternative Prospecting for Niche Catalogers Alternative Prospecting Strategy for Niche Catalogers, Shari Altman, Altman Dedicated Direct Cushman's Case Study, Eileen Schlagenhaft, Cushman Fruit Company Cigar's International Case Study, John DeMarco, Cigars International Read PDF file 2004 How to Maximize Sales and Profits from DRTV (2004 DM Days Conference) (PDF file) How to Effectively Broaden Your Prospecting Media Mix: DRTV, Space, Inserts & More (2004 Catalog Conference) Mike Zodrow, Harry & David (PDF File) Roger Bensinger, The Sharper Image (PDF File) Greg Gerard, (PDF File) 2003 Successful Marketing with the Right Media Mix • DMA Dallas/Ft.Worth Chapter Presentation 9/25/03 • DM Days 2003 Presentation 6/3/03 View the Presentation or Download PDF File 2002 New Ideas to Maximize Sales & Customer Relationships with Continuity Marketing & Auto-Replenishment (2002 DM Days Conference ) PDF file 2001 How to Use Games and Sweeps to Gain Attention, Increase Sales and Satisfy Customers, On-line and Off (2001 Annual Catalog Conference ) PDF file