Successful Marketing with the Right Media Mix

Contents

  1. Successful Marketing with the Right Media Mix
  2. Easy to Get Into a Rut
  3. Reasons to Avoid Change
  4. Types of Benefits
  5. Testing Benefits
  6. Diversification Benefits
  7. Sales & Cust File Benefits
  8. Multi-channel marketing connection
  9. Evaluating Media Choices
  10. Printed Media Pro and Con
  11. Elecftronic Media Pro and Con
  12. Impulsive & Active Continuum
  13. Multi-Product vs Single
  14. Targeted vs Self Selection
  15. Public vs Private Mediums
  16. Acq-Retention Media Mates
  17. Myth of Media Cannabalization
  18. Summary
  19. Summary (continued)
  20. Conclusion